Life insurance coverage stands on the cusp of a brand new chapter in reinvention. Till now, insurers have been step by step transferring ahead with wide-scale digital transformation. However with the impacts of AI, together with generative AI, change is coming quick. We’re in a vibrant new yr, and life insurers are beginning to speed up and implement their reinvention methods. That is the time to be daring.
These underwriting predictions supply insights into how carriers can take motion to actually change into digital this yr.
Generative AI brings next-level buyer centricity
Generative AI-empowered buyer centricity will shut the hole even additional between carriers and prospects for extra personalised product choices and companies. This pattern will proceed to achieve new ranges within the yr forward as new applied sciences allow deeper connections between prospects, advisors and carriers. Latest Accenture analysis discovered that as we speak’s prospects really feel the necessity for defense in areas past what conventional insurance coverage affords. For instance, the following era of insurance coverage prospects say they really feel much less protected for psychological well being. To deal with these considerations and extra, steering from an advisor is essential. Nevertheless, insurers have been unable to offer that degree of buyer expertise—till now.
Generative AI extends the care and information of hyper-personalized options to extra folks. Digital brokers, numerous chat functionalities, ask-me-anything capabilities and the evolution of enterprise-level generative AI options are swiftly bridging current gaps throughout the customer-advisor-carrier framework within the {industry}—and that is simply at first levels.
In final yr’s predictions, I highlighted how new ranges of AI and automation capabilities would improve real-time underwriting selections and allow a quicker digital shopping for expertise. We imagine this pattern may also proceed this yr as increasingly life insurers start their implementation methods.
It’s price monitoring the event of generative AI underwriting instruments in 2023 that work to boost the effectivity and accuracy of underwriting and danger administration in addition to streamline processes and generate useful insights. Sometimes called Underwriter Co-pilot at Accenture, this expertise will play an excellent stronger function in 2024 because it continues to be fine-tuned with advances in LLMs.
I need to be clear that new applied sciences won’t substitute advisors. These applied sciences are vital as insurers proceed to face expert labor shortages throughout the insurance coverage worth chain. The options which are extra private and customised work to deal with a special kind of abilities scarcity. With the retirement disaster in insurance coverage nonetheless on the horizon, Human + Machine collaboration will change into much more essential as we search for new methods to help workers throughout the core enterprise capabilities of each underwriting and claims.
To share a concrete and up to date {industry} implementation, Accenture helped a big A&H insurer to automate its claims course of by utilizing superior voice AI, AI-powered human help capabilities, a digital digital assistant and proactive, multi-day journeys. The journeys concerned two-way messaging tied to an occasion that helped full a buyer’s request in the identical channel for a smoother expertise whereas the AI-powered assistant labored to offer real-time AI-based steering to brokers throughout buyer conversations.
Digitalization will decide up velocity to begin the reinvention journey
Life insurers could tout digital underwriting processes and aspirations, however many are nonetheless caught in analog operations. Carriers have been paper-based firms with paper-based processes, and this continues to be the inspiration of enterprise as as we speak’s paper takes the type of PDFs, Excels and Adobe. However in 2024, true digitalization and the transition to real-time information might be extra achievable than ever if carriers have the creativeness and management to begin the reinvention journey.
The reinvention might be to actually make life insurance coverage digital end-to-end—transitioning every little thing in your online business to real-time information. From bettering your claims core and engagement system to enhancing the underwriter’s workflow, as soon as data is information, there are such a lot of methods to rewrite processes. And the advantages are there, together with expense financial savings, uptake and plenty of extra. Whereas I don’t imagine this would be the yr for finishing full reinvention, it’s the yr to begin your journey by specializing in items of your online business to reinvent.
I’d advocate taking inspiration from considered one of as we speak’s industry-transforming leaders. Ping An launched a pilot digital resolution to boost agent planning, enhance gross sales efficiency and enhance its life insurance coverage enterprise. This pilot resulted in a lower of growth time by 30% and a service re-use charge of 25%.
The time is now to maneuver from experimentation to implementation
To start out any journey requires motion. A number of life insurers will take essential steps of their digital journeys this yr by going past proof of idea to implement the transformative instruments and mature applied sciences at present obtainable.
Coming into the implementation part will drive enterprise transformation, impacting every little thing from the underwriting expertise and the claims expertise to the client expertise and past. As a rising expertise space in insurance coverage, clever ingestion (the power to digitally ingest information) affords unbelievable benefits as a place to begin for this part.
As a remaining thought for this weblog publish, one other noteworthy growth to control is the emergence of complete beneficiary care companies as a distinguishing worth proposition for the promoting of latest merchandise—a subject I’ll discover extra in my subsequent weblog. Keep tuned.
Let’s discuss about implementing initiatives on your reinvention journey.
Moreover, try Accenture’s new community of generative AI studios.
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